Barclaycard
Live effortless with contactless.
- boris the branD -
- boris the branD -
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
THE pens of LEGACY
THE pens of LEGACY
THE pens of LEGACY
following in the footsteps of american Presidents who donate their pens after signing bills into law, I've decided to part with the pens that have been responsible for the things i've done as a copywriter.
LEGO MINECRAFT
For over a decade the LEGO Minecraft partnership has enabled fans to cross the divides of physical and digital build. But a trend had emerged. LEGO builders would migrate to Minecraft but rarely return.
To reconnect audiences the solution would lie in an unexpected place. The world of music.
Our research showed that gamers would use audio immersion as a method of refreshing their experience. So we defined a new way to play; a set of gaming soundtracks composed entirely from LEGO Minecraft sound effects.
But beyond a set of tracks, they would act as a trigger for creative expression.
We prototyped a one-of-a kind instrument using LEGO Minecraft bricks and used it to compose the tracks. These tracks would create different states of minds, to inspire and influence unique builds.
"New building sounds? My worlds are colliding!"
@Dreamer10
- Soundtrack influenced builds -
