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BORIS THE BRAND

"Brand of chaos"

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The UK's biggest influencer is Boris Johnson.

In 2019 he could do no wrong. The Tory membership chose him to become PM. Record numbers voted for him in the general election. The entire nation joined him in giving the EU the middle finger. 

 
For Getty, who hold the biggest resource of Boris imagery, an opportunity arose. The day he became PM they'd make him their (unofficial) brand ambassador.

"Some are finding it all too real"

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