Barclaycard
Live effortless with contactless.
- boris the branD -
- boris the branD -


D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
D&AD AI JUDGE
At the 2019 D&AD Festival we were invited to host a talk about Artificial Intelligence and its impact on our industry. But how do you draw people away from 100s of other lectures and exhibitions?
You create debate before the debate.
We built an installation that read people's responses to creativity. As they watched a set of ads, we watched them.
THE pens of LEGACY
THE pens of LEGACY
THE pens of LEGACY
following in the footsteps of american Presidents who donate their pens after signing bills into law, I've decided to part with the pens that have been responsible for the things i've done as a copywriter.

My career has been uncomfortable by design. I actively seek roles, experiences and ways of working that go against what I know.
I began in advertising. Moved into design. Switched to digital. Today, getting hands-on with emerging innovations.
I've delivered everything from TV ads to outdoor to radio.
From packaging to branding to annual reports.
From Xbox games to music tracks to AI experiences.
I direct teams and guide clients on how to connect the dots between spaces and have every award to show for it.
Beyond work I dedicate my time to DE&I programs, student growth initiatives and fundraising through creativity.
LinkedIn
harinder.bajwa@gmail.com
07919 345 328






























